I. Advertising and Market Research

In accordance with section 311A of the Commonwealth Electoral Act 1918, this section contains information about advertising and market research.

All Australian Government departments and agencies subject to the Financial Management and Accountability Act 1997 are required to place their advertising through the Central Advertising System. The Australian Government operates this system to:

  • consolidate government advertising expenditure
  • secure optimal media discounts and value-added benefits, and
  • make sure that Australian Government departments and agencies do not compete against one another for media time and space.

More information about the Central Advertising System is available at www.finance.gov.au/Advertising/index.html

In 2008–09 PM&C spent a total of $659,011 on the placement of advertising by HMA Blaze, the master media placement agency appointed through the Central Advertising System until 31 May 2009. Adcorp Australia Limited was appointed the master media placement agency as of 1 June 2009. PM&C made one payment to Adcorp Australia Limited for $7,253

during 2008–09, which is below the ndividual reporting threshold.
Table 8.9: Expenditure on market research and media advertising organisations in 2008–09
Firm Service Provided Payments made in 2008-09
Market Research Organisations
N/A    
All market research organisations   $Nil
Media Advertising Organisations
HMA Blaze Pty Ltd Recruitment and other non-campaign advertising* $659,011
All media advertising organisations   $659,011

*May include payments under $10,900 which is the indexed threshold for mandatory reporting specified in section 321A the Commonwealth Electoral Act 1918.

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Last Updated: 23 November, 2009