Annual Report 2003-04 - The Department of the Prime Minister and Cabinet

All Australian Government departments and agencies subject to the Financial Management and Accountability Act 1997 are required to place their advertising though the Central Advertising System (CAS). The Australian Government operates the CAS to consolidate government advertising expenditure and secure optimal media discounts and value-added benefits and to ensure that Australian Government departments and agencies do not compete against each other for media time and space. More information can be accessed at www.ads.gov.au.

The cost of the outputs of the department’s Government Communications Unit, which coordinates government communications and manages the CAS, is noted earlier in this report under Output 4.4.

Table 14 covers payments (of $1,500 and above) to external consultants engaged by the department to provide advertising and market research services and for the placement of advertising by hma Blaze and Universal McCann, the CAS master media placement agencies.

The department spent a total of $190,734 on the placement of recruitment and tender advertising through the CAS master media placement agencies and on payments (of less than $1,500) to external consultants engaged by the department to provide advertising and market research services.

Table 14 Payments for advertising and market research
Output Group and output	Payee	Purpose	Amount	Remarks
Output Group 2: Output 2.2 Women’s policy	hma Blaze	To advertise the Women’s Development Programme.	$4,362	PT
Output Group 2: Output 2.2 Women’s policy	Universal McCann	To advertise the National Campaign for the Elimination of Violence Against Women.	$7,152,335	PT
Output Group 4: Output 4.3 Machinery of government	hma Blaze	To advertise the Australian honours regional visits programme.	$16,479	PT
	hma Blaze	To advertise the public consultation process on proposed changes to section 57 of the Constitution.	$1,536	PT
	hma Blaze	To advertise the public consultation process on proposed changes to section 57 of the Constitution.	$11,536	PT
	hma Blaze	To advertise the public consultation process on proposed changes to section 57 of the Constitution.	$4,233	PT
	hma Blaze	To advertise the public consultation process on proposed changes to section 57 of the Constitution.	$4,354	PT
	hma Blaze	To advertise the public consultation process on proposed changes to section 57 of the Constitution.	$4,309	PT
	hma Blaze	To advertise the public consultation process on proposed changes to section 57 of the Constitution.	$4,122	PT
	Morrison Croxford Chambers and Associates Pty Ltd	To advertise the public consultation process on proposed changes to section 57 of the Constitution.	$4,565^a	ST
Output Group 4: Output 4.4 Government communications	Corporate Diagnostics	To conduct customer satisfaction research in relation to master media agencies.	$77,000 ^b	ST

PT = public tender; ST = select tender.

a As this service falls into the Consultancy Services category, it has also been included in the total expenditure for ‘Policy advice and government support services’ in Table 9 in the Management and Accountability chapter.

b As this service falls into the Consultancy Services category, it has also been included in Table 15 of Appendix 4 of this report and in Table 9 in the Management and Accountability chapter.

Table of Contents

Appendix 3—Advertising and Market Research