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All Australian Government departments and agencies subject to
the Financial Management and Accountability Act 1997 are
required to place their advertising though the Central Advertising
System (CAS). The Australian Government operates the CAS to consolidate
government advertising expenditure and secure optimal media discounts
and value-added benefits and to ensure that Australian Government
departments and agencies do not compete against each other for
media time and space. More information can be accessed at <www.naa.gov.au>.
The cost of the outputs of the department’s Government Communications
Unit, which coordinates government communications and manages the
CAS, is noted earlier in this report under Output 4.3.
Table 13 covers payments (of $1,500 and above) to external consultants
engaged by the department to provide advertising and market research
services not provided by CAS. The department spent $179,252 on
recruitment and tender advertising through CAS during 2002-03.
In Table 13, the symbols PT and DE stand for public tender and
direct engagement respectively.
Table 13 Payments for advertising
and market research
| Payee |
Purpose |
Amount |
Remarks |
| OUTPUT GROUP
2: Social Policy Group |
| Output 2.2 Women’s
Policy |
| Starcom |
To advertise the Women’s Development
Programme |
$4,047 |
DE |
| hma Blaze Pty Ltd |
To advertise the Women’s Development
Programme grant application process |
$7,203 |
DE |
| Starcom |
To advertise a Research Fellow position |
$9,020 |
DE |
| hma Blaze Pty Ltd |
To advertise a Research Fellow position |
$13,430 |
DE |
| hma Blaze Pty Ltd |
To advertise the Australian WomenSpeak conference |
$8,590 |
DE |
| OUTPUT GROUP 4: Government
and Corporate Group |
| Output 4.2 Machinery
of Government |
| SpinCreative |
To design ‘advertorials’ |
$1,986(a) |
DE |
| Starcom |
To place advertorials in the press to promote
Australian honours |
$4,605 |
DE |
| hma Blaze Pty Ltd |
To place advertorials in the press to promote
Australian honours |
$4,079 |
DE |
| Universal McCann Pty Ltd |
Media placement for National Security Campaign |
$7,345,970 |
DE |
| Brown Melhuish Fishlock Pty Ltd |
Creative executions and production for National
Security Campaign |
$1,981,229(b) |
ST |
| Cultural Partners |
Market research and communications advice
for people from a non-English speaking background (including
translations) as part of the National Security Campaign |
$1,512,653(b) |
ST |
| Worthington Di Marzio |
Market research and concept testing for the
National Security Campaign |
$444,447(b) |
ST |
| Output 4.6 Ceremonial
and Hospitality |
| Starcom |
To advertise the national memorial service
for victims of the terrorist attack in Bali |
$9,031 |
PT |
| Starcom |
To advertise the national memorial service
for victims of the terrorist attack in Bali |
$7,930 |
PT |
(a) As this service falls into the Consultancy
Services’ category, it has also been included in the total
expenditure for ‘policy advice and government support services’ in
Table 8 in the Management and Accountability chapter.
(b) As these services fall into the Consultancy
Services category, they have also been included in Table 4 of Appendix
4 of this report and in Table 8 in the Management and Accountability
chapter.
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