All Commonwealth Government departments and agencies subject to the Financial Management and Accountability Act 1997 are required to place their advertising though the Central Advertising System (CAS). The Commonwealth Government operates the CAS to consolidate government advertising expenditure and secure optimal media discounts and value-added benefits and to ensure that Commonwealth departments and agencies do not compete against each other for media time and space. For further information go to www.ads.gov.au.
The cost of the outputs of the department’s Government Communications Unit, which coordinates government communications and manages the CAS, is noted earlier in this report under Output 4.3.
Table 16 covers payments (of $1,500 and above) to external consultants engaged by the Department of the Prime Minister and Cabinet to provide advertising and market research services not provided by CAS.
The department spent $185,400 on recruitment advertising through CAS.
In table 16, the symbols PT and ST stand for public tender and selective tender respectively.
| Payee | Purpose | Amount | Remarks |
|---|---|---|---|
| OUTPUT GROUP 4: Government and Corporate Group | |||
| Output 4.3 Government Communications (a) | |||
| Colmar Brunton Social Research | To conduct customer satisfaction research for placement of campaign and non-campaign advertising | $51,972(b) | ST |
| Output 4.6 Ceremonial and Hospitality | |||
| Starcom | To advertise for expressions of interest in providing government gifts for official presentations | $16,340 | PT |
(a) The printed version of the 2000-01 annual report contained an error. In appendix 3 the amount of $54,218 shown as paid to Colmar Brunton Social Research was incorrect and should have been $47,532.
(b) As these services fall into the Consultancy Services category, they have also been included in appendix 4 of this report in the table containing details of consultancy contracts.
| Contents | Secretary's Review | Portfolio and Departmental Overview
|
| Report on Performance
| Corporate Governance |
| Coolum
CHOGM | Appendixes | Financial Statements |
| Glossary | Subject Index
|
(c) Commonwealth of Australia 2002
